/* ============================================================
   Blitzscale Labs — production styles
   Editorial / anti-LinkedIn. Cream + ink + a defiant red.
   ============================================================ */

:root {
  --cream: #f1ebdc;
  --cream-2: #ebe4d2;
  --cream-3: #e3dcc8;
  --ink: #141312;
  --ink-2: #2a2825;
  --ink-3: #5a564f;
  --rule: #d6cfb9;
  --red: oklch(0.62 0.20 28);
  --red-ink: oklch(0.42 0.18 28);
  --serif: "Instrument Serif", "Times New Roman", serif;
  --sans: "Geist", -apple-system, BlinkMacSystemFont, "Helvetica Neue", sans-serif;
  --mono: "JetBrains Mono", "SF Mono", ui-monospace, monospace;

  --pad-x: 56px;
}

* { box-sizing: border-box; }

html, body {
  margin: 0;
  padding: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

::selection { background: var(--red); color: var(--cream); }

a { color: inherit; }
em, .italic { font-style: italic; }
.red { color: var(--red-ink); }

button { font: inherit; cursor: pointer; }

/* ---------- shared atoms ---------- */
.bz-eyebrow {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--ink-3);
}
.bz-rule { height: 1px; background: var(--ink); border: 0; margin: 0; }
.bz-rule-thin { height: 1px; background: var(--rule); border: 0; margin: 0; }
.bz-rule-double {
  border: 0;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  height: 4px;
  margin: 0;
}

/* ============================================================
   NAV
   ============================================================ */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 22px var(--pad-x);
  border-bottom: 1px solid var(--ink);
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.nav-mark { display: flex; align-items: center; gap: 10px; }
.nav-dot {
  display: inline-block;
  width: 10px; height: 10px;
  background: var(--red);
  border-radius: 50%;
}
.nav-name { font-weight: 600; color: var(--ink); }
.nav-links { display: flex; gap: 28px; color: var(--ink-2); }
.nav-links a { text-decoration: none; }
.nav-links a:hover { color: var(--ink); }

.nav-cta {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--cream);
  background: var(--ink);
  padding: 10px 18px;
  border: 1px solid var(--ink);
  text-decoration: none;
  white-space: nowrap;
  transition: background 0.15s ease;
}
.nav-cta:hover { background: var(--red-ink); border-color: var(--red-ink); }

/* ============================================================
   HERO
   ============================================================ */
.hero {
  padding: 88px var(--pad-x) 72px;
  border-bottom: 1px solid var(--ink);
}
.hero-meta {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: end;
  gap: 56px;
  margin-bottom: 56px;
}
.hero-est {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--ink-3);
  letter-spacing: 0.08em;
}
.hero-h1 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 156px;
  line-height: 0.92;
  letter-spacing: -0.025em;
  margin: 0 0 32px;
  max-width: 1180px;
}
.hero-h1 em { font-style: italic; }
.hero-grid {
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 80px;
  align-items: start;
  margin-top: 48px;
  padding-top: 32px;
  border-top: 1px solid var(--rule);
}
.hero-lede {
  font-family: var(--serif);
  font-size: 30px;
  line-height: 1.32;
  margin: 0;
  color: var(--ink-2);
  letter-spacing: -0.005em;
}
.hero-aside {
  border-left: 1px solid var(--ink);
  padding-left: 28px;
}
.hero-aside-eyebrow { margin-bottom: 14px; }
.hero-aside-copy {
  margin: 0 0 18px;
  font-size: 15px;
  line-height: 1.55;
  color: var(--ink-2);
}
.hero-aside-cta {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink);
  background: transparent;
  border: 0;
  border-bottom: 1.5px solid var(--red);
  padding: 0 0 3px;
  text-decoration: none;
}
.hero-aside-cta:hover { color: var(--red-ink); }

/* ============================================================
   BELIEFS
   ============================================================ */
.beliefs {
  padding: 96px var(--pad-x);
  border-bottom: 1px solid var(--ink);
}
.beliefs-head {
  display: grid;
  grid-template-columns: 1fr 2.4fr;
  gap: 64px;
  align-items: start;
  margin-bottom: 64px;
}
.beliefs-eyebrow { margin-bottom: 16px; }
.beliefs-h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 72px;
  line-height: 0.95;
  letter-spacing: -0.02em;
  margin: 0;
}
.beliefs-h2 em { font-style: italic; }
.beliefs-intro {
  font-family: var(--serif);
  font-size: 24px;
  line-height: 1.4;
  color: var(--ink-2);
  margin: 24px 0 0;
  letter-spacing: -0.005em;
}
.beliefs-list {
  list-style: none;
  padding: 0;
  margin: 0;
}
.beliefs-list li {
  display: grid;
  grid-template-columns: 120px 1fr 1.2fr;
  gap: 48px;
  padding: 36px 0;
  border-bottom: 1px solid var(--rule);
  align-items: start;
}
.beliefs-list li:last-child { border-bottom: 0; }
.belief-n {
  font-family: var(--serif);
  font-style: italic;
  font-size: 56px;
  line-height: 1;
  color: var(--red-ink);
}
.belief-t {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 36px;
  line-height: 1.08;
  letter-spacing: -0.015em;
  margin: 0;
}
.belief-b {
  font-family: var(--serif);
  font-size: 20px;
  line-height: 1.42;
  color: var(--ink-2);
  margin: 0;
}

/* ============================================================
   BEFORE / AFTER
   ============================================================ */
.before-after {
  padding: 96px var(--pad-x);
  background: var(--cream-2);
  border-bottom: 1px solid var(--ink);
}
.ba-head {
  display: flex;
  align-items: end;
  justify-content: space-between;
  margin-bottom: 56px;
  gap: 48px;
}
.ba-eyebrow { margin-bottom: 14px; }
.ba-h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 84px;
  line-height: 0.95;
  letter-spacing: -0.02em;
  margin: 0;
}
.ba-h2 em { font-style: italic; }
.ba-intro {
  font-family: var(--mono);
  font-size: 11px;
  line-height: 1.6;
  color: var(--ink-3);
  max-width: 340px;
  margin: 0;
  letter-spacing: 0.04em;
}
.table-block { margin-bottom: 96px; }
.table-block--metrics { margin-bottom: 0; }
.table-eyebrow { margin-bottom: 18px; }

.ba-table {
  border: 1.5px solid var(--ink);
  background: var(--cream);
}
.ba-thead {
  display: grid;
  border-bottom: 1.5px solid var(--ink);
  background: var(--ink);
  color: var(--cream);
}
.ba-table--archetypes .ba-thead,
.ba-table--archetypes .ba-tr {
  grid-template-columns: 72px 1fr 1fr 2fr;
}
.ba-table--metrics .ba-thead,
.ba-table--metrics .ba-tr {
  grid-template-columns: 1.4fr 1fr 1fr 0.6fr;
}
.ba-th {
  padding: 14px 20px;
  border-right: 1px solid var(--cream-3);
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--cream);
}
.ba-th:last-child { border-right: 0; }
.ba-th--muted { color: var(--cream-3); }
.ba-th--red { color: var(--red); }
.ba-th--right { text-align: right; }

.ba-tr {
  display: grid;
  border-bottom: 1px solid var(--rule);
  align-items: center;
}
.ba-tr:last-child { border-bottom: 0; }

.ba-cell {
  padding: 24px 20px;
  border-right: 1px solid var(--rule);
}
.ba-cell:last-child { border-right: 0; }

/* Archetype cells */
.ba-cell--n {
  font-family: var(--serif);
  font-style: italic;
  font-size: 28px;
  color: var(--red-ink);
  line-height: 1;
}
.ba-cell--before {
  font-family: var(--serif);
  font-size: 28px;
  line-height: 1.1;
  color: var(--ink-3);
  text-decoration: line-through;
  text-decoration-thickness: 1.5px;
}
.ba-cell--after {
  font-family: var(--serif);
  font-style: italic;
  font-size: 30px;
  line-height: 1.1;
  color: var(--ink);
  letter-spacing: -0.01em;
}
.ba-cell--desc {
  padding: 24px;
  font-family: var(--serif);
  font-size: 18px;
  line-height: 1.4;
  color: var(--ink-2);
}

/* Metrics cells */
.ba-table--metrics .ba-tr { align-items: baseline; }
.ba-cell--metric {
  padding: 28px 20px;
  font-family: var(--serif);
  font-size: 26px;
  line-height: 1.2;
  color: var(--ink);
}
.ba-cell--num-before {
  padding: 28px 20px;
  font-family: var(--serif);
  font-size: 38px;
  line-height: 1;
  color: var(--ink-3);
  text-decoration: line-through;
  text-decoration-thickness: 1.5px;
  letter-spacing: -0.015em;
}
.ba-cell--num-after {
  padding: 28px 20px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 56px;
  line-height: 1;
  color: var(--red-ink);
  letter-spacing: -0.02em;
}
.ba-cell--lift {
  padding: 28px 20px;
  font-family: var(--mono);
  font-size: 18px;
  font-weight: 600;
  color: var(--ink);
  text-align: right;
  letter-spacing: 0.02em;
  border-right: 0;
}

/* ============================================================
   RESULTS
   ============================================================ */
.results {
  padding: 96px var(--pad-x);
  border-bottom: 1px solid var(--ink);
}
.results-head {
  display: flex;
  align-items: end;
  justify-content: space-between;
  margin-bottom: 56px;
  gap: 48px;
}
.results-eyebrow { margin-bottom: 14px; }
.results-h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 80px;
  line-height: 0.95;
  letter-spacing: -0.02em;
  margin: 0;
}
.results-h2 em { font-style: italic; }
.results-intro {
  font-family: var(--mono);
  font-size: 11px;
  line-height: 1.6;
  color: var(--ink-3);
  max-width: 320px;
  margin: 0;
  letter-spacing: 0.04em;
}

.results-stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border: 1px solid var(--ink);
  margin-bottom: 48px;
}
.results-stat {
  padding: 28px;
  border-right: 1px solid var(--ink);
}
.results-stat:last-child { border-right: 0; }
.results-stat--dark {
  background: var(--ink);
  color: var(--cream);
}
.results-stat-n {
  font-family: var(--serif);
  font-size: 64px;
  line-height: 1;
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}
.results-stat--dark .results-stat-n { color: var(--red); }
.results-stat-l {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  line-height: 1.5;
  text-transform: uppercase;
  color: var(--ink-3);
}
.results-stat--dark .results-stat-l { color: var(--cream-3); }

.quotes {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--ink);
  border-left: 1px solid var(--ink);
}
.quote {
  padding: 40px 32px;
  border-right: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  min-height: 340px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}
.quote-text {
  font-family: var(--serif);
  font-style: italic;
  font-size: 24px;
  line-height: 1.3;
  margin: 0 0 24px;
  letter-spacing: -0.005em;
}
.quote-name {
  font-family: var(--serif);
  font-size: 22px;
  line-height: 1.15;
  color: var(--ink);
  margin-bottom: 4px;
}
.quote-role {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--red-ink);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-weight: 600;
}

/* ============================================================
   PROCESS
   ============================================================ */
.process {
  padding: 96px var(--pad-x);
  background: var(--ink);
  color: var(--cream);
}
.process-eyebrow {
  color: var(--cream-3);
  margin-bottom: 14px;
}
.process-h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 88px;
  line-height: 0.95;
  letter-spacing: -0.02em;
  margin: 0 0 64px;
  max-width: 1000px;
}
.process-h2 em { font-style: italic; }
.process-h2 .red { color: var(--red); }
.process-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--cream-3);
}
.process-step {
  padding: 36px 36px 36px 0;
  border-right: 1px solid var(--cream-3);
}
.process-step:not(:first-child) { padding-left: 36px; }
.process-step:last-child { border-right: 0; }
.process-step-n {
  font-family: var(--mono);
  font-size: 12px;
  color: var(--red);
  letter-spacing: 0.1em;
  margin-bottom: 24px;
}
.process-step-t {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 44px;
  line-height: 1;
  letter-spacing: -0.015em;
  margin: 0 0 20px;
}
.process-step-b {
  font-family: var(--serif);
  font-size: 19px;
  line-height: 1.45;
  color: var(--cream-2);
  margin: 0;
}

/* ============================================================
   START
   ============================================================ */
.start {
  padding: 120px var(--pad-x) 96px;
  background: var(--cream);
}
.start-eyebrow { margin-bottom: 18px; }
.start-h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 168px;
  line-height: 0.88;
  letter-spacing: -0.03em;
  margin: 0 0 48px;
}
.start-h2 em { font-style: italic; }
.start-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 64px;
  align-items: start;
  padding-top: 32px;
  border-top: 1px solid var(--ink);
}
.start-copy {
  font-family: var(--serif);
  font-size: 26px;
  line-height: 1.4;
  color: var(--ink-2);
  margin: 0;
  letter-spacing: -0.005em;
}
.start-cta {
  display: block;
  width: 100%;
  text-align: center;
  font-family: var(--mono);
  font-size: 14px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--cream);
  background: var(--ink);
  padding: 22px 28px;
  text-decoration: none;
  border: 1px solid var(--ink);
  font-weight: 600;
  transition: background 0.15s ease, border-color 0.15s ease;
}
.start-cta:hover { background: var(--red-ink); border-color: var(--red-ink); }

.footer {
  margin-top: 96px;
  padding-top: 24px;
  border-top: 1px solid var(--ink);
  display: flex;
  justify-content: space-between;
  gap: 24px;
  font-family: var(--mono);
  font-size: 11px;
  color: var(--ink-3);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  flex-wrap: wrap;
}

/* ============================================================
   RESPONSIVE
   ============================================================ */

/* Tablet — 1100px and down */
@media (max-width: 1100px) {
  :root { --pad-x: 40px; }

  .hero-h1 { font-size: 112px; }
  .hero-grid { gap: 48px; }
  .hero-lede { font-size: 24px; }

  .beliefs-h2 { font-size: 56px; }
  .beliefs-intro { font-size: 20px; }
  .beliefs-list li { grid-template-columns: 90px 1fr 1.2fr; gap: 32px; }
  .belief-n { font-size: 44px; }
  .belief-t { font-size: 28px; }
  .belief-b { font-size: 17px; }

  .ba-h2 { font-size: 64px; }
  .ba-cell--after { font-size: 24px; }
  .ba-cell--before { font-size: 22px; }
  .ba-cell--num-after { font-size: 44px; }
  .ba-cell--num-before { font-size: 30px; }
  .ba-cell--metric { font-size: 20px; }
  .ba-cell--desc { font-size: 16px; }

  .results-h2 { font-size: 60px; }
  .results-stat-n { font-size: 48px; }
  .quote-text { font-size: 20px; }

  .process-h2 { font-size: 64px; }
  .process-step-t { font-size: 32px; }
  .process-step-b { font-size: 17px; }

  .start-h2 { font-size: 112px; }
  .start-copy { font-size: 22px; }
}

/* Mobile — 768px and down */
@media (max-width: 768px) {
  :root { --pad-x: 24px; }

  body { font-size: 15px; }

  /* Nav */
  .nav {
    padding: 16px var(--pad-x);
    flex-wrap: wrap;
    gap: 16px;
  }
  .nav-links { display: none; }
  .nav-cta { padding: 9px 14px; font-size: 11px; }

  /* Hero */
  .hero { padding: 56px var(--pad-x) 56px; }
  .hero-meta { grid-template-columns: 1fr; gap: 12px; margin-bottom: 40px; }
  .hero-h1 {
    font-size: 64px;
    line-height: 0.95;
    letter-spacing: -0.02em;
    margin-bottom: 28px;
  }
  .hero-grid { grid-template-columns: 1fr; gap: 32px; padding-top: 24px; }
  .hero-lede { font-size: 20px; }
  .hero-aside {
    border-left: 0;
    border-top: 1px solid var(--ink);
    padding-left: 0;
    padding-top: 24px;
  }
  .hero-aside-copy { font-size: 15px; }

  /* Beliefs */
  .beliefs { padding: 64px var(--pad-x); }
  .beliefs-head { grid-template-columns: 1fr; gap: 24px; margin-bottom: 40px; }
  .beliefs-h2 { font-size: 44px; }
  .beliefs-intro { font-size: 18px; }
  .beliefs-list li {
    grid-template-columns: 1fr;
    gap: 12px;
    padding: 28px 0;
  }
  .belief-n { font-size: 32px; }
  .belief-t { font-size: 24px; }
  .belief-b { font-size: 16px; }

  /* Before / After */
  .before-after { padding: 64px var(--pad-x); }
  .ba-head { flex-direction: column; align-items: flex-start; gap: 20px; margin-bottom: 40px; }
  .ba-h2 { font-size: 44px; }
  .ba-intro { max-width: none; }

  /* archetype table — stack rows as cards */
  .ba-table--archetypes .ba-thead { display: none; }
  .ba-table--archetypes .ba-tr {
    grid-template-columns: 1fr;
    padding: 20px 0;
  }
  .ba-table--archetypes .ba-cell {
    border-right: 0;
    padding: 6px 20px;
  }
  .ba-table--archetypes .ba-cell--n {
    padding-top: 16px;
    font-size: 22px;
  }
  .ba-table--archetypes .ba-cell--before { font-size: 22px; }
  .ba-table--archetypes .ba-cell--after { font-size: 24px; }
  .ba-table--archetypes .ba-cell--desc {
    padding: 12px 20px 16px;
    font-size: 16px;
  }

  /* metrics table — keep 4-col but tighten */
  .ba-table--metrics .ba-thead,
  .ba-table--metrics .ba-tr {
    grid-template-columns: 1.4fr 0.8fr 0.8fr 0.5fr;
  }
  .ba-th { padding: 10px 10px; font-size: 9px; letter-spacing: 0.05em; }
  .ba-cell--metric {
    padding: 16px 10px;
    font-size: 16px;
  }
  .ba-cell--num-before {
    padding: 16px 10px;
    font-size: 20px;
  }
  .ba-cell--num-after {
    padding: 16px 10px;
    font-size: 28px;
  }
  .ba-cell--lift {
    padding: 16px 10px;
    font-size: 14px;
  }
  .table-block { margin-bottom: 64px; }

  /* Results */
  .results { padding: 64px var(--pad-x); }
  .results-head { flex-direction: column; align-items: flex-start; gap: 20px; margin-bottom: 40px; }
  .results-h2 { font-size: 44px; }
  .results-stats { grid-template-columns: repeat(2, 1fr); }
  .results-stat {
    padding: 20px;
    border-right: 1px solid var(--ink);
    border-bottom: 1px solid var(--ink);
  }
  .results-stat:nth-child(2) { border-right: 0; }
  .results-stat:nth-child(3),
  .results-stat:nth-child(4) { border-bottom: 0; }
  .results-stat:last-child { border-right: 0; }
  .results-stat-n { font-size: 36px; }

  .quotes { grid-template-columns: 1fr; }
  .quote {
    min-height: 0;
    padding: 28px 24px;
  }
  .quote-text { font-size: 18px; }
  .quote-name { font-size: 20px; }

  /* Process */
  .process { padding: 64px var(--pad-x); }
  .process-h2 { font-size: 44px; margin-bottom: 40px; }
  .process-grid { grid-template-columns: 1fr; }
  .process-step {
    padding: 28px 0;
    border-right: 0;
    border-bottom: 1px solid var(--cream-3);
  }
  .process-step:not(:first-child) { padding-left: 0; padding-top: 28px; }
  .process-step:last-child { border-bottom: 0; }
  .process-step-t { font-size: 28px; }
  .process-step-b { font-size: 16px; }

  /* Start */
  .start { padding: 72px var(--pad-x) 64px; }
  .start-h2 { font-size: 56px; line-height: 0.92; margin-bottom: 32px; }
  .start-grid { grid-template-columns: 1fr; gap: 32px; padding-top: 24px; }
  .start-copy { font-size: 18px; }
  .start-cta { padding: 18px 20px; font-size: 13px; }

  .footer {
    margin-top: 56px;
    flex-direction: column;
    gap: 8px;
  }
}